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Importance of Responsive Design
Designing a website isn’t just about the desktop or laptop experience anymore. As more consumers turn to tablets and smartphones, it’s increasingly important for businesses to ensure that their site is accessible and easy to navigate by users across all of their gadgets.
There’s nothing more frustrating for touchscreen users than unresponsive sites. You can make your site design more responsive, and optimise it for tablets and smartphones, by ensuring your site serves the same HTML code to all devices. You can then use different CSS style rules to tailor the site’s interface to desktops, smartphones, and tablets.
Global stats say – 91% of US citizens have their mobile device within reach 24/7. And checking their phones an average of 150x a day!
- Mobile web browsing is projected to take over desktop Internet usage by 2015 or sooner.
- 90% of people use multiple screens to access the web.
- 90% of smartphone searches results in a purchase or a visit to a business.
- 61% of visitors will return to Google to find a site that is easily readable (meaning, non-desktop versions)